Traknc
Brand, Visual Identity & Logo Design
Client: Joshua Hay Founder of TraKNC
TraKNC is a computer & network security company that will revolutionize the use of current substantial data processing systems. As a new company, they needed a unique identity. The design resembles intellect and desire, while the color invokes wealth and wisdom in their clients.
The golden hue symbolizes success, achievement, and triumph—a representation of wealth and elevated status. Brown, often perceived as stable, embodies dependability, security, and safety. These are the emotions TraKNC seeks to emulate and evoke in their clients.
Another rationale for selecting the golden hue is Joshua Hay's aspiration to establish a lasting legacy.
